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✨ How GenAI is Reshaping Retail and Commerce in Southeast Asia (4 June 26) ✨
This morning, we were pleased to attend a high-value discussion, which brought together a selected group of senior leaders and practitioners from across the retail and commerce ecosystem to examine the growing impact of Generative AI and agentic commerce in Southeast Asia.
The panel of distinguished speakers contributed their insights on the following:
🔸 how Generative AI is driving meaningful transformation across retail and commerce through AI-powered discovery, conversational shopping, automated content creation, and hyper-personalized engagement
🔹 how Agentic commerce represents an important emerging paradigm, with AI agents increasingly positioned to search, compare, recommend, and transact autonomously
🔸 how these developments are expected to reshape customer journeys, platform economics, and monetization strategies across the sector
🔹 how businesses that proactively explore and integrate these capabilities will be better positioned to unlock operational efficiency, competitive differentiation, and long-term value creation
The interactive Q&A session also explored the need to audit AI agents, improve data in the systems, measure ROI, etc.
We extend our sincere thanks to our distinguished speakers — Antonino Musumeci, Business Operations Lead, Accenture SEA; Luca Barni, SVP Commercial, Lazada Group; Deasy Miranti Daniar, SEA Head of E-commerce, Mondelez International; and Nick Yeo, Technical Lead, Global GenAI Lab, The HEINEKEN Company — for sharing practical insights on the evolving applications of AI in commerce. Our appreciation also goes to Fabrizio Caruso, Founder of S8 Advisory and Chairman of the ICCS Digital Innovation Committee, for expertly moderating the discussion.
We also thank The Italian Chamber of Commerce in Singapore for organizing this timely session and collaborating with BLCC Singapore and CEEC.sg: Central and Eastern European Chamber of Commerce (Singapore).
#ICCS #GenerativeAI #RetailInnovation #Commerce #AgenticCommerce #BusinessTransformation #DigitalInnovation #SoutheastAsia #ChamberCollaboration
This morning, we were pleased to attend a high-value discussion, which brought together a selected group of senior leaders and practitioners from across the retail and commerce ecosystem to examine the growing impact of Generative AI and agentic commerce in Southeast Asia.
The panel of distinguished speakers contributed their insights on the following:
🔸 how Generative AI is driving meaningful transformation across retail and commerce through AI-powered discovery, conversational shopping, automated content creation, and hyper-personalized engagement
🔹 how Agentic commerce represents an important emerging paradigm, with AI agents increasingly positioned to search, compare, recommend, and transact autonomously
🔸 how these developments are expected to reshape customer journeys, platform economics, and monetization strategies across the sector
🔹 how businesses that proactively explore and integrate these capabilities will be better positioned to unlock operational efficiency, competitive differentiation, and long-term value creation
The interactive Q&A session also explored the need to audit AI agents, improve data in the systems, measure ROI, etc.
We extend our sincere thanks to our distinguished speakers — Antonino Musumeci, Business Operations Lead, Accenture SEA; Luca Barni, SVP Commercial, Lazada Group; Deasy Miranti Daniar, SEA Head of E-commerce, Mondelez International; and Nick Yeo, Technical Lead, Global GenAI Lab, The HEINEKEN Company — for sharing practical insights on the evolving applications of AI in commerce. Our appreciation also goes to Fabrizio Caruso, Founder of S8 Advisory and Chairman of the ICCS Digital Innovation Committee, for expertly moderating the discussion.
We also thank The Italian Chamber of Commerce in Singapore for organizing this timely session and collaborating with BLCC Singapore and CEEC.sg: Central and Eastern European Chamber of Commerce (Singapore).
#ICCS #GenerativeAI #RetailInnovation #Commerce #AgenticCommerce #BusinessTransformation #DigitalInnovation #SoutheastAsia #ChamberCollaboration
