Entrepreneurs' Breakfast - Optimizing Pricing for Profitable Growth (3 June 2026) ✨
It was a thought-provoking exchange on the challenges and opportunities founders face when it comes to product positioning, pricing strategy, differentiation, and capturing full value in an increasingly dynamic market.
Mohammed Sebti’s insights on pricing in the AI era and aligning with customer perception of value gave everyone plenty to reflect on.
A few key takeaways on what it means to have a strong pricing capability are as follows:
🔸 "Value" is the key word across the organization and is what drives negotiations and not price cuts or discounting.
🔹 What you charge and how you charge should be aligned to how customers perceive value and how they are willing to pay.
🔸 Mastery of key drivers of demand variations - impact on pricing demand (eg. price elasticity, impact of seasonality/time/channel/occasion, etc)
🔹 Solid understanding of competitors pricing and continuous monitoring of their price in real time
🔸 Pricing is reviewed monthly or quarterly to align with market shifts and demands
🔹 Ability to increase pricing when needed, without panicking or significantly losing customers.
A big thank you to :
🔸 KBC Bank & Verzekering (BLCC Platinum Member) for hosting us in their beautiful office.
🔹 Mohammed Sebti, Founder of SeedS Strategy, for an insightful and engaging session on Optimizing Pricing for Profitable Growth.
🔸 Gregory Ducat for sponsoring coffee from Amazia Caphe.
🔹 all the BLCC founders who joined us and contributed to the engaging and meaningful discussion. It is always inspiring to see our community come together to learn from one another and exchange ideas.
We look forward to many more conversations that help founders grow and thrive.
Angeles Herrero I Krellstein I Lynn Guo I Jeffrey Liew I Gregory Ducat I Lionel Aimerie I Magdalena Reynaerts
#BLCC #FounderCommunity #PricingStrategy #ProfitableGrowth #Entrepreneurship
