Lucy Lai is the Senior Messaging Market Manager at Proximus Global, the international arm of Belgium's leading telecommunications provider. With over a decade of combined experience in banking, finance and the telecom sector, she relocated from Belgium to Singapore to establish a strategic presence for Proximus and lead its business growth across the APAC market.

A graduate of the University of Washington's Foster School of Business with further certification from Vlerick Business School, Lucy is passionate about connecting with diverse cultures to identify new business opportunities and drive results.